Leading With Impact Through Storytelling

Pre-conference 2023 Storytelling

When: 12 October 2023 | 09:00 – 12:00
Where: Sheraton Wall Centre, Vancouver, B.C., Canada
Facilitators: Robyn Shumer, Development Excellence Lead, Johnson & Johnson
Price: $49 ILA Member | $65 Non-Member

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Full Description

What if you could captivate your audience by telling them a story, whether for business or personal reasons, and your message leads them toward action?

Do you ever have complicated data to share with a diverse audience?  Maybe you create detailed tables and charts that get deeply granular?  Do you ever think that maybe you’ve lost your audience when presenting important results?  Do you get nervous to ask others for their support?

If you answered “yes” to any of these questions, it’s time for you to work on your storytelling skills.  You’ve mastered your science or subject matter and now need to shift focus on how to share it with others in a way that leads to action.

Learn a six-step method on how to connect with your audience at an emotional level; how to keep them engaged and lead them towards action. 

This interactive workshop will be facilitated by an experienced speaker and participants will leave with tools that they can put into action that day. 

Key Takeaways: 

  1. A tested method for telling a personal or business story. 
  2. Key components of a successful story: The value of a strong and engaging opening and clear call-to-action; why the characteristics of a good story include a blend of emotional and analytical data, as well as multisensory augmentation. 
  3. How to boost learners’ confidence. 


Robyn Shumer, Development Excellence Lead, Johnson & Johnson

Robyn is a leadership development expert and storyteller who seeks to amplify skills and competencies in both areas. She is a storyteller and teaches the craft so that people are better able to share their personal and business stories in an engaging way. She finds the bright spots amidst disorder and can make an audience laugh or cry.

Robyn is a working mom, the chief executive officer of the family home, yoga teacher, executive coach, TEDx speaker, and advocate for all things mental health and boosting well-being. She is on the leadership team of Johnson & Johnson’s Mental Health Diplomats — a group dedicated to eliminating the stigma around mental health. Robyn is also the founder of What’s Your Story, USA, an initiative that teaches storytelling and organizes storytelling events that raise money for nonprofitsHer memoir “Bones” is tracking towards being published this year. 

Bjørn Zakarias Ekelund

Bjørn Z. Ekelund, Chairman, Human Factors AS

Norwegian business consultant. Psychologist (1983), Univ. of Oslo, Norway, MBA (1997), Henley Management College, London, UK. Studies in International Management (2006/7), University of Agder, Norway. He has been leading consultant organizations since 1987, at the same time doing extensive consultative work focused on interpersonal interaction, team analysis, innovation, and cross-cultural challenges. Since 1993 he has been the principal owner and managing director of Human Factors AS in Norway. Since 2015 he is the chairman of the board and senior consultant in the same company. He has in all years worked closely with academic and professional institutions in order to leverage the quality of his own consultancy and increase the practical relevance of academic knowledge. In his consultation business, he has used numerous academic measurements/concepts and in that way created a shared platform for academics and practitioners to create knowledge. He is most known for creating the Diversity Icebreaker – a concept that combines the assessment of cognitive styles named Red, Blue, and Green with an experiential learning seminar.  

The categories of Red, Blue, and Green evolved through client engagements in 1995-97. It was developed and used successfully in an energy conservation campaign. This process was described in his MBA in 1997 at Henley Management College in London (Ekelund, 2019). The first published description of the concept was in a Danish book on team development (Ekelund & Jørstad, 2002). He runs about 50 Diversity Icebreaker workshops annually.